Skip to main content

Twitter's New Chief Working on Measures to Bring Back Advertisers Back to Platform: Report

Twitter's new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk's ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT) reported on Wednesday.

Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter's new short-video feed, the newspaper reported, citing three people familiar with the situation.

She is in talks about a broader partnership with Alphabet-owned Google that would include advertising and access to some of Twitter's data, the report said, citing someone familiar with the matter.

Twitter also hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper.

Twitter did not immediately respond to a Reuters request for comment on the report.

Reuters earlier this month reported that Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising.

After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

© Thomson Reuters 2023 

Is the Xiaomi Pad 6 the best Android tablet you can buy under Rs. 30,000 in India? We discuss the company's latest mid-range tablet on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.


from Gadgets 360 https://ift.tt/v34IDeW
Labels:

Comments

Post a Comment

Popular posts from this blog

Itel P55 With Dual Rear Cameras, 5,000mAh Battery Launched in India: Price, Specifications

Itel P55 5G was launched in India on Tuesday and it claims to be the cheapest 5G smartphone in the country. The phone is powered by an octa-core Dimensity chipset and supports wired fast charging. It carries an AI-powered dual rear camera unit and is offered in a single storage variant along with two colour options. Itel India also introduced the Itel S23+ alongside, and is a budget smartphone with a curved AMOLED display. The company is extending a two-year warranty on the handsets and is also offering free screen replacement within 100 days of purchase. Itel P55 5G price in India, availability Offered in Blue and Green colour options, the singular 8GB + 128GB variant of the Itel P55 5G is priced at Rs. 9,999. The phone will be available for purchase via Amazon India starting October 4. Itel P55 5G specifications, features Sporting a 6.6-inch HD+ (1600 x 700 pixels) display, the dual nano SIM-supported Itel P55 comes with a refresh rate of 90Hz. The phone is powered by an octa-co...
Post a Comment
Read more

Best Smartphones of 2022

When you think of the ‘best smartphones' of the year, it's easy to just picture expensive, flagship phones. However, like every year, we've had some real standout mid-range offerings as well in 2022 that might not go toe-to-toe with proper flagships, but offer enough performance and features at much more affordable prices. Folding phones continued to get better in 2022 thanks to Samsung pioneering this segment in India, while charging speeds reached new heights. However, the big focus for all the phones on our list is cameras. We've seen smartphones with incredible zoom perfjoamcne, high-resolution sensors, and next-level video stabilisation for content creators. Depending on your budget and requirements, there's something for everyone in our list. All these smartphones have been reviewed by us and we've chosen only the best of the best, based on the ratings they received and what we felt were unique enough offerings that still stand out, even today. Here's...
Post a Comment
Read more